We jump start our 4th Season of the Your Next Mission® video podcast with a brand refresh of the U.S. Army marketing campaign, “Be All You Can Be”. Today, Major Sheena L. Rubin and Major David K. Huffman from the Army Enterprise Marketing Office share exclusive insight with SMA Tilley on the research and strategy behind the new campaign. The team also discusses the new look and feel that’s instills what the Army stands and the “Possibilities” it presents.
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